Just over ten years ago we had a thought. Like most people, we loved flowers. Both giving them, and getting them. In fact we wanted to give and send them more often. But back then, they were so expensive. Turns out the reasons were not just costing you but costing the planet. Florists ordered all types of flowers, so they had lots of choice. But this meant they had a lot of waste. It also meant they often had to import flowers and carry flowers that were out of season. Well we believe all flowers are beautiful. And the fresher and more in season they are the more beautiful they are. So we created a new way. One bunch a day, prioritising local, fresh, in season flowers that we pick for you. Better for the planet, easier for you and more affordable so you can send flowers more often. It's been an amazing ten years and we're only starting.