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Let’s be honest—most flower deliveries are a one-off. A single burst of beauty, a one-time gesture. But what if they didn’t have to be? What if you could send someone a little reminder that they matter… again and again? That’s where our flower subscriptions come in. They’re designed to make joy a habit—not just a one-time thing. Whether it’s for a loved one or a gift to yourself, a subscription means the blooms just keep coming, like clockwork. No extra effort. Just happiness, delivered.
Our customers tell us that flower subscriptions feel different. It’s not just about fresh flowers—it’s about rhythm. A little joy landing on the doorstep when you’ve had a big week, a hard day, or a nothing-in-particular moment that still deserves a lift. It’s a gentle kind of generosity. One that makes people feel seen, over and over again. And for the sender? It’s simple, practical, and full of heart.
We offer four flower subscriptions, each with their own kind of charm. Whether you’re after something regular and flexible, or a surprise that’s already sorted, there’s a Little Flowers option to suit your style. Some are perfect for gifting. Others are ideal for treating yourself. All are designed to make flower-giving feel easy, joyful and a little bit magic.
The Classic Subscription is flexible and ongoing—you’re billed just before each delivery and can cancel any time. The others (Surprise, Sunflower and Seasonal) are pre-paid upfront, which makes them easy to gift and forget. Some people love the flexibility of Classic. Others love the ease of knowing it’s all sorted in advance. Either way, they all deliver that same sense of recurring delight. Here’s a quick rundown of what’s on offer:
The Classic Subscription is joy on a loop. With each delivery, you’ll get our Daily Mixed Bouquet—the one thoughtfully designed bunch we create fresh from what’s looking best at the flower market that day. It’s a changing mix of seasonal beauty, always handpicked, always a little bit special. You choose the size (Little, Large or Luxe), the delivery frequency (weekly, fortnightly, monthly—even annually), and your start date. After that? It’s set and forget.
This is the one for people who like their beauty on repeat. The kind who want a pick-me-up on the kitchen bench, flowers in the foyer at work, or a standing gesture of love sent to someone important. It’s regular joy, minus the admin. A gentle little tradition that says: this matters.
The Surprise Subscription is a twist on the expected—and the perfect way to send a little magic, without having to plan every detail. You buy three of our Daily Mixed Bouquets upfront. One is delivered on a date you choose. The other two? They land like surprises should: at random, just when they’re least expected (but thoughtfully spaced out by us, of course).
Imagine how it feels to open the door and find a bunch of flowers waiting for you—no occasion, no hint, just because someone was thinking of you. That’s what this subscription does. It lets you be that person—the thoughtful one who makes people feel loved, remembered, and a little bit lucky. And because it’s prepaid, you don’t need to remember to be spontaneous. We do the hard part. You just sign up once, and we’ll deliver the joy.
The Sunflower Subscription is a bright spark—three joyful sunflower bunches, prepaid and scheduled for any dates you like. There’s something about sunflowers: bold, cheerful, and full of good energy. They’re perfect for cheering up a friend going through a rough patch, lifting someone’s spirits on a grey day, or adding a dose of Sunday sunshine to your own week (we highly recommend sending them to yourself if Mondays aren’t your thing). These golden beauties are also one of our most popular blooms for men—maybe because they’re bold without being showy, and joyful without being too sweet. Whether it’s a cheer-up, a celebration, or a bit of both, this one always lands with a smile.
The Seasonal Flower Subscription is for the purists—the ones who love seeing a single variety in full, abundant glory. This one follows nature’s rhythm, delivering four florist-chosen, single-variety bunches on dates you choose. Each bunch is a seasonal standout: tulips in early winter, sweet peas at their most delicate, daffodils that light up a room. Come summer, it might be garden roses with extra little buds on the stems, fluffy hydrangea, or rich dahlias straight from the farm. We follow what’s thriving that week—no forced imports, just what’s best and most beautiful right now. This one’s a favourite for people who feel connected to the seasons. For those who like their flowers en masse. And for those who trust that Mother Nature knows best.
Subscriptions aren’t just a good gift—they’re the *best* gift for all kinds of people and places. We see them sent for birthdays, long-distance love, new babies, Mother’s Day, or just because someone deserves something lovely again and again. They’re popular with adult children living interstate, romantic partners who want to keep surprising each other, and workplaces who want fresh flowers without the mental load.
And yes, you can absolutely send them to yourself. That’s kind of our favourite. Because who says you have to wait for someone else to send flowers?
No matter which subscription you choose, the flowers are crafted with care. The same market-fresh blooms, the same local grower love, the same thoughtful wrapping. Each bunch is made by hand by our florists, and delivered by bike or van, depending on your location. Some of our delivery crew have been with us for years. They know the shortcuts. And the dogs. And the best ways to leave a bunch safely when no one’s home.
Not sure which one’s right for you? Here’s the good news: you don’t have to decide today. But when the moment comes—whether it’s a birthday, a milestone, or just an ordinary Tuesday—you’ll know where to find us. We’ll be here, bringing the joy in bunches.
Explore all our subscriptions here. Or just bookmark the page for next time you need to send something thoughtful, easy, and a little bit magic.