Flowers for Your Chosen Family: A Friendship Day Celebration

There are friends, and then there are your friends.

The ones who’ve seen you through everything: the breakup that broke you, the job that nearly did, the bad haircut you pretended was intentional. The ones who know how you take your coffee, when you need space, and exactly what to text when the wheels fall off.

We call them our chosen family. And at Little Flowers HQ, we see their impact every single day.

What We See from Here

From the outside, we deliver flowers. But on the inside? We deliver pep talks, apologies, love letters, inside jokes, gentle nudges and noisy cheers—all wrapped in a bunch of seasonal blooms.

It’s not just the flowers that tell a story. It’s the tag messages. They come in fast and funny, warm and wordy, or just quietly thoughtful. “Thanks for talking me out of that haircut.” “You’re the best kind of chaos.” “Sorry I bailed (again). Love you anyway.” “Happy peri rage day – same again next month?” They’re short, they’re sweet, and they say more than a whole paragraph ever could. They remind us that friendship isn’t about grand gestures. It’s about showing up, over and over, in the ways that matter.

And we see that happen every single week.

Some of you send flowers after a phone call, a vent, or a milestone. Others send them just because. You mark firsts, farewells, and fragile in-betweens. You mark Tuesday. And when we see those messages come through, it honestly gives us faith in people all over again. There’s an intimacy in this habit, in the way you let us see the real friendships behind the bunches—the long-distance check-ins, the group chat support squads, the friends who know exactly when something’s wrong before you’ve even said it.

Real tag messages from real friendships.

Big Moments, Small Gestures

We’ve watched friendships bloom (pun intended) through all of life’s seasons. First-day-of-new-job nerves, quiet breakups that no one else saw coming, IVF success stories, divorce finalisations, moving house with a baby on one hip, and the simple joy of someone remembering your birthday without a Facebook reminder.

Some friendships start in high school. Others form on the bus to work, at the dog park, or in the weird vortex of new motherhood. However they begin, they’re built on small things: shared memes, weekend texts, drop-in dinners. The flower deliveries just make that invisible thread feel a little more real. Sometimes they mark a win; other times, they just say “I see you,” “You’re not alone,” or “Let’s keep going.”

Because it’s never really about the bunch. It’s about what it means. The “thinking of you.” The “you’ve got this.” The “I’m always here—even when you’re falling apart or forgetting your own birthday.”

Friendship isn’t one-size-fits-all. Some friends are your daily people, your co-conspirators in coffee and chaos. Others are the ones you speak to once a month but somehow always pick up where you left off. And there’s something powerful about honouring those relationships. Naming them. Sending something that says, “You matter to me.”

Flowers can’t fix everything. But they can say a lot. And in the hands of our community, they do.

Friendship Day: A Moment to Join In

This July 30, it’s International Friendship Day.

We don’t think you need a reason to send flowers to a friend—but if you’ve been meaning to, here’s your sign. Whether it’s your work wife, your neighbour-turned-soulmate, or the friend who always brings wine (or wisdom) when you need it most, Friendship Day is a chance to celebrate the people who show up.

There’s something lovely about naming it. About using a calendar date to pause, reflect, and go: “Damn, I’m lucky to have these people.” It’s less about marking the day and more about making space. Because let’s be honest—life gets busy. Sometimes we forget to say the things we mean. A bunch of flowers is one beautiful way to say it, loud and clear.

Some customers tell us they send friendship flowers every month. Others do it once a year and make it count. Either way, it’s not performative. It’s real. And it’s a reminder that the little things—done with thought—have a ripple effect far bigger than we often realise. That’s the magic. It’s low fuss. High impact.

Big laughs, bigger love.

Send a Little Something (Or a Lot of Love)

We’ll be delivering on the day itself, but you can also order ahead, or send something early. Our Daily Mixed Bouquet is a beautiful way to say: “You matter to me.”

It changes regularly, but always includes the freshest, locally grown flowers from Sydney markets. Three sizes, one style, and all the thoughtfulness.

And if you want to make it extra personal? Add a photo or video tag at checkout. You can even upload your favourite meme, concert snap, or blurry selfie. Your friend will get a tag with a QR code they can scan to view it. It’s like a hug, but delivered.

Some of our favourite tags have been: “A little joy to match your giant heart.” “This is your sign to take a nap and then text me.” “Still the best decision I ever made in a bar bathroom.” Funny, heartfelt, weird, perfect. Just like your mates.

Add your own photo tag to your order.

A Note From Us

At Little Flowers, we think of our customers as a community—not just senders, but connectors. Your flowers don’t just look good on doorsteps. They do good in the world.

They brighten hospital rooms. They sit on cluttered kitchen benches and desks next to laptops. They make people cry happy tears on footpaths.

And we love being part of that. We love the ripple effect. One bunch, one moment, and suddenly a whole week feels better. The emails, the thank-yous, the “you made my day” DMs—they remind us that what we do is simple, but not small.

So this Friendship Day, thanks for making your people feel loved. Thanks for using flowers to say the unsayable. We’ll take care of the blooms.

SEND A DAILY MIXED BOUQUET TODAY